Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand. Learn more about The 22 Immutable Laws of Marketing in the Cincinnati & Hamilton County Public Library digital collection.
And perhaps most important of all: How to own a word in the mind of the consumer. Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.Read The 22 Immutable Laws Of Marketing book reviews & author details and more at Amazon.in.
Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.